regional marketing manager
i am marketing professional pursuing a chartered post graduate diploma in professional marketing and a practicing marketing professional. ACIM (UK) skills below is part of my experience.
• Knowledge and application of the Extended Marketing Mix (7Ps) in today’s hyper competitive business environment
• Creating effective marketing plans and strategies to achieve corporate objectives
• Internal and External Market Environmental analysis
• Deep understanding of Consumer and Organization buying behavior, the buying process and Decision Making Units (DMU) of consumer and business markets.
• Knowledge of marketing ethics and how to creatively incorporate CSR in the organization’s marketing processes.
• Service Marketing
• Creating a competitive customer experience edge consistently
• Internal and External Branding, creating Customer Value Propositions, Corporate Identity Management, Differentiation and Brand Positioning
• Customer Experience, Customer Care trends, insights and strategies
• Event Marketing
• Business to Business Marketing
• Digital Marketing and Promotions- Key dimensions of the digital communications environment and marketing in a digital world
• Product portfolio planning, developing new products and product growth strategies
• Social Media Marketing and Social Networking
• Relationship Marketing
• Competitor analysis, Competitive Advantage and Differentiation to meet and exceed customer expectations
• Planning for Integrated Marketing Communications (MCPF)
• Advertising (Above-the-line, Below-the-line, Through-the-line and Around-the-line) strategies
• Measuring the effectiveness of marketing activities as a way of justifying marketing investment.
• Creation of strong customer relation network considering the six Cs of consumers.
• Acknowledging the need for strategic alliances, inventing, creativity and innovation being key for business to break through.
2017, 2016, 2006
continuing with chartered post graduate diploma in professional marketing, hold CIM level 6 diploma in professional marketing, CIM level 4 certificate in professional marketing, Uganda diploma in business studies at chartered institute of marketing (CIM UK) , Makerere university business school (MUBS)
CIM diploma in professional marketing, CIM certificate in professional marketing, diploma in business studies
january 2015 to date
regional marketing manager at Nifco-Yamaha authorised distributor
developing market share, Manage relationship with channel members, plan and implement all marketing activities in the territory, and in-charge of financing partner relationship, brand management, our see all yamaha service centers in the region, manage delearship network
- Communication, Leadership and interpersonal skills acquired while in positions of Speaker Nkoba zambogo students association, Speaker marketing students association, Speaker board of speakers,• Developing of strategic marketing plans, customer experience management, developing and managing communication campaigns and competitive market analysis, these have been enhanced through CIM marketing forums and professional marketing knowledge sharing. • Skills in managing key informative interviews, data collection and report writing this was enhanced by the journalism and mass communication department of Makerere University during the environment and climate change coverage research project and the media freedom and landscape in Uganda. Skills in developing communication materials for campaigns acquired during work with CDFU on YEAH campaign. Community mobilization skills which was much enhanced during work with community based organizations under the YEAH campaign in Nakaseke, Nakasongola, Luweero and Wakiso districts.Ms Word, excel, access, power point and publisher, basic motorcycle mechanical skills and self motivated MC for introduction and marriage ceremonies.
1. Mr. Mugerwa Benedict
uganda management institute
Chartered marketer/Senior consultant Head of Logistics and marketing, Coordinator CIM
+256 772 419224
2. Mr. Fortunate Collins
Saraya East Africa Company limited
Chartered marketer and associate consultant at UMI Head of marketing and sales
+256 772826832/ 752826832
3. Mr. Mulyowa Amon
Communications consult Uganda