kayiwa

i am marketing professional pursuing a chartered post graduate diploma in professional marketing and a practicing marketing professional. ACIM (UK) skills below is part of my experience.
• Knowledge and application of the Extended Marketing Mix (7Ps) in today’s hyper competitive business environment
• Creating effective marketing plans and strategies to achieve corporate objectives
• Internal and External Market Environmental analysis
• Deep understanding of Consumer and Organization buying behavior, the buying process and Decision Making Units (DMU) of consumer and business markets.
• Knowledge of marketing ethics and how to creatively incorporate CSR in the organization’s marketing processes.
• Service Marketing
• Creating a competitive customer experience edge consistently
• Internal and External Branding, creating Customer Value Propositions, Corporate Identity Management, Differentiation and Brand Positioning
• Customer Experience, Customer Care trends, insights and strategies
• Event Marketing
• Business to Business Marketing
• Digital Marketing and Promotions- Key dimensions of the digital communications environment and marketing in a digital world
• Product portfolio planning, developing new products and product growth strategies
• Social Media Marketing and Social Networking
• Relationship Marketing
• Competitor analysis, Competitive Advantage and Differentiation to meet and exceed customer expectations
• Planning for Integrated Marketing Communications (MCPF)
• Advertising (Above-the-line, Below-the-line, Through-the-line and Around-the-line) strategies
• Measuring the effectiveness of marketing activities as a way of justifying marketing investment.
• Creation of strong customer relation network considering the six Cs of consumers.
• Acknowledging the need for strategic alliances, inventing, creativity and innovation being key for business to break through.